Saturday Morning's are feelin alright.....
We've been trialling Saturday morning trade for a couple of months now. It's all been done with basically no advertising. Considering our present business size, going too hard on something with limited staff resources could backfire, so it's been softly softly. Since we started the business in September 2011 we have had a very clear road map. Business planning is paramount to any businesses success, but for us it wasn't just planning growth, resources, overheads etc, we made a very clear and conscious decision from day one to have a set of business morals and community awareness that were unbreakable.
For us the business is our lifeline, but it is also a window into who we are as individuals. There are any number of Insurance providers around so how do you stand out from the others in your area. For starters when planning our business and when amending and massaging our business plan our first thought it 'how does this impact our clients and our community?' Saturday morning trade is a clear example of this. Our region on a Saturday can resemble a ghost town. We spent nearly a decade living in South East Queensland. Primarily Toowoomba and The Gold Coast. From a consumers perspective these areas had the benefit of most services and retailers being open on the weekend. Not all but at least you knew someone in a service you wanted would be available. There is no reason why regional areas should miss out. Insurance Brokers would rarely open on a weekend unless by appointment and this is not a criticism. We all love a full weekend and a chance to watch the Saturday morning cartoons. However if we are going to have a number of points of difference to our competitors then giving up 3 hours on a Saturday to help the community cant be a bad thing.


It doesn't sound like much but our Saturday Trade is our way of working with the community. A business should be community conscious, ours puts the needs of you before our own. The methodology of working and living by a certain set of morals and with others in mind first will hopefully flow onto success within our business. After nearly 2 years this is proving to be true. Spread the word, when other Insurance providers are sleeping in, IAA Mid North Coast is there when you need us.
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