The IA Risky Business

A media release on the 17th of July advised of a decision by the Australian Security and Investment Commission (ASIC) notifying a large corporation that their advertising of an insurance product was potentially misleading. An add running last year mostly on outdoor media and buses claimed Woolworths car insurance saved customers, on average, $240. It did have a disclaimer at the bottom of the add but really, when it blasts past you on a bus how are you supposed  to read it. After initially not commenting, Woolworths came out and said in response to ASIC's concerns, "we accept ASIC's feedback and will this into account when we run this sort of marketing in the future." And that's it!......... It's interesting because for many years we've watched the way Insurance is sold in the media and it totally devalues or derails the entire purpose of having insurance correctly put together for your individual needs. In response to the Woolworths case some ind...

Happy New Year! It's not often we get July 1st on a Monday so it feels like a fresh new start. Our Blog this morning looks back at life over the past 12 months. It's been an amazing and enriching time for us and to finish up at midday on Saturday, vacuum the floor, wipe the desk and clean the screen felt pretty good. The place looked crystal clean, and considering where we started it was a proud moment. It was literally 12 months ago to the day that we walked into Suite 3, 7 Macquarie Street and went back in time. The faux wood panelling and eaten carpet. The chipped ceiling and dusty drapes. The laminate bench top and rusty door handles. It felt like an old Swiss chalet but without the promise of schnapps by the fire or a day on the slopes. What a way to start a new financial year,with a project and mission that seemed impossible to people with little to no trade nous whatsoever. Considering we were still only 9 months old and establishing rapport with our new clie...